By David Holland

February 9, 2017


Infusionsoft Lifecycle Marketing to Attract, Sell and WOW Customers Like Never Before

What if you can increase revenue, sell more and avoid churn rate increment, simply by following a straightforward 3-phase marketing framework that is proven to work by countless businesses around the world? This framework is simply called Lifecycle Marketing.

These phases are centralized in one affordable, yet incredibly powerful software that lets you do it all — Infusionsoft. Overtime, you will be able to build your sustainable framework that works as your go-to process for all your sales and marketing routines.

A quick overview

Put simply, Lifecycle Marketing is studying the journey of your customers in a way that everything is taken into consideration as useful data. From the moment a customer meets your brand or product until you finally bring them to the buying cycle, those parts of the phases. Lifecycle Marketing is broken down to three stages: attract, sell and WOW.

Your customers have different needs. New customers shall be treated differently than those that are already loyal brand fans. By knowing which stage the customer is in the Lifecycle Marketing, you serve them with the best solution and messages that actually resonate to them.

Phase 1: ATTRACT

After you carefully analyze how to position your brand in the market, the next step in mind is attracting people and letting them know that you exist. As long as your product delivers its promise, you already cover the bases.

Your potential leads could be your new subscribers, website visitors, those who signed up on your newsletter, those who are referred by your customers and those who signed-up for your in-store offers (if you have one).

From the time that you attract a prospective buyer, it’s crucial that you keep them interested in your brand. The most important information that you only need from them at this stage is their email and name. You can do this with a simple lead capture form. In exchange for an offer, you can “bribe” them with freebies or incentives.

When you finally have their information, you can send out sequenced, personalized and targeted messages according to their journey with your company.  As only 2% of consumers who just “met” a product the first time do the purchase, lead nurturing is a crucial process. With Infusionsoft’s mighty Customer Relationship Management tools, you can do lead nurturing in a speedy and timely manner without having to do tasks one-by-one as processes are automated.

Phase 2: Sell

With Infusionsoft, you can do behavioral-based segmentation so you sell to people whenever they are ready to buy. As holiday campaigns are time-limited, Infusionsoft helps you by building campaigns faster and more efficiently.

Inside Infusionsoft is a vast ecosystem of selling and marketing tools. With it you can track orders, account receivable, sales totals, among others. There are also customer scoring tools so you can analyze which customers are likely to buy so you can promote to them.

Payment processing is made even better. Content publishing for your landing pages, web forms and other marketing materials are in drag-and-draft so you can do it by yourself even if you’re not a computer wizard.

Phase 3: WOW

Product and customer service should always have the WOW factor. But for successful customer retention, you have to keep people interested in your brand. Doing so promises more upsell, cross-selling and even repeat selling opportunities.

Consumers will always have something to say about the product they bought. For a start, you can ask them questions as to what their experience was with your product. Not only will you know what you can improve, but you’ll also get to see how your products are doing in your customer’s point of view.

Do you know that a “Thank You” after a sale could go a long way? When paired with little freebies and even a simple “thank you” note, gratitude can become a very powerful WOW tool for you.

People love timely follow-ups and Infusionsoft can help you with that. With Infusionsoft, you can automate follow-ups and send out humanized messages without having to respond to people one-by-one.

Bringing it all together

Having an effective Lifecycle Marketing program optimizes opportunities and revenue for you. What is more, when using the Lifecycle Marketing, it’s easier to engage with customers and point them to the next direction. When you know how this thing works, you will not only build bigger customer base but is also creating an army of loyal future brand evangelists.

About the author

Nice bloke with practical ideas. Former Procter & Gamble, Kraft and IBM sales and marketing executive. Became a business owner 20 years ago. Started multiple businesses including EXELA which is the most successful Keap® & Infusionsoft™ reseller in the EMEA region.

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