At a core, Infusionsoft and ActiveCampaign are both all-in-one marketing and automation software. They have powerful customer relationship management (CRM) system, email marketing features and tagging capabilities -- all essentials to succeed on your digital and offline efforts.

While both may have almost identical functionalities, they have strength and weaknesses too. If you’re stuck in choosing between these two platforms, this guide is for you.

Here’s a quick nut-and-bolt analysis between Infusionsoft and ActiveCampaign.

In today's digital age, a business or professional who wants to keep up with their fast-pace customers know the importance of automating and streamlining processes. Systems like Infusionsoft and ActiveCampaign work on these areas.  

These two offer automated email marketing and customer relationship management (CRM) system. In the end, this is a battle between Infusionsoft's full capabilities versus ActiveCampaign's user-friendliness.

Let's dig deeper . . .

Infusionsoft® Starter Edition allows you to run campaigns seamlessly even if you're away from your computer. That being said, you can automatically send promotional emails, follow-up with clients even in your sleep and make sales 24/7. Infusionsoft prides its behaviour-triggered features which create personalised actions according to a person's journey with your company.

The Starter Edition also includes Infusionsoft’s landing page builder where you can create campaign through a simplified drag-and-drop UI. With a little add-on fee to the Infusionsoft® Starter Edition you can leverage the power of Infusionsoft’s e-commerce system. It has up-selling, cross-selling and repeat selling functionalities which make sales more efficient. With this built-in e-commerce and secure payment gateways, selling online are just clicks away.

Small businesses found Infusionsoft’s email marketing functionalities as the front-runner among its vast features. These email marketing features are commonly use to promote, market and sell as well as nurture relationships with customers.

Campaign progress and results are measured through analytics and metrics which are visible within a dashboard.

Who is it for?

Infusionsoft® Starter Edition is perfect for freelancers, soloprenuers and businesses with small list of customers. It allows up to 500 contacts. The Starter Edition is ideal for organisations that want to develop and grow their customer-base. If needed, it can be upgraded to Infusionsoft® Essential, or above, at any time.

Infusionsoft's core vision as a company is to help small businesses and they reinforce this message in almost every aspect of their brand. While there might be a steep learning curve, Infusionsoft have dedicated consultants who can walk you through every step of the way.

ActiveCampaign's core focus are automation, email marketing, sales and CRM -- all to which Infusionsoft also have. But there are striking differences between their functionalities.

It is ActiveCampaign’s sleek design that won the hearts of their clients. Compare to Infusionsoft, it is way easier to navigate around ActiveCampaign. With ActiveCampaign, there is a simplified a/b testing functionality which Infusionsoft lacks although with Infusionsoft, you can manually set up a/b tests through tagging and segmentation.

ActiveCampaign has free email templates. It’s also very easy to create beautiful newsletters and build custom forms. The system can be integrated to over 200 external services.

Who is it for?

ActiveCampaign is dedicated for bloggers, agencies, e-commerce, SaaS and Higher Education schools. Its robust features are mostly design for marketing and sales.

Overall, ActiveCampaign can handle many variables in your marketing, sales and customer nurturing. But, if you want to centralised transactional processes for your business, then Infusionsoft should be your choice. ​

At a glance, ActiveCampaign requires lesser investment compare to Infusionsoft® Starter Edition. On a subscriber-basis, ActiveCampaign might save you between $70 - $120 a month compare to Infusionsoft. Yet, the prices of ActiveCampaign's packages are almost equal to Infusionsoft when you reach more than 25 thousand subscribers. At this point, Infusionsoft clearly is the winner as it has more functionalities.

For instance, since ActiveCampaign lacks crucial features like e-commerce and payment gateways, you have to invest on these too. These platforms come in huge price tags which you have to pay and manage separately. If your business requires selling products or services, then it would be wise to go for Infusionsoft to save time and money.

Both Infusionsoft and Active Campaigns are reputable automation and email marketing platforms. Both have powerful tagging systems that can streamline your CRM and email marketing. It’s a win-win battle between these platforms capabilities but clearly, Infusionsoft promises more efficiency and intuitive features. With Infusionsoft, your process are fully interconnected under one powerful system

Infusionsoft is more pricey compare to the competition but as a software that can replace several tools, the price tag is much reasonable. Plus you ease all the chaos of using multiple tools, saving you valuable time.

The bottom line is, Infusionsoft has a more robust features compare to ActiveCampaign. And while ActiveCampaign prides it ease-of-use, the complexities in Infusionsoft ecosystem is worthwhile learning if you are looking for massive growth for your business.

The learning curve for using the Infusionsoft system is accelerated with the help of qualified consultants who can walk you through simplifying workarounds of the system.