By David Holland

June 8, 2021


It is necessary to have a social media following these days. Even if you don't want one, you'll find that your customers and potential clients will judge how professional your company is based on the photos in your Instagram feed or by scrolling through the recent tweets from @yourbusinessname. 

Some businesses think they're too small for any sort of online presence. However studies show that 85% of all American adults are active on social media so it's not an excuse anymore! If you claim to be a business owner then being an active participant in this digital space should be at least somewhat important to you.

One of the reasons why it's now essential to have a social media presence is because people are more likely to do business with you if they know and like what your company stands for. You can also utilize online forums and discussion boards that relate specifically with what your company does.

Another huge benefit from having a social media presence is that you can easily find out about news or events in your industry. You can then use hashtags to find out about trending topics or you can use a tool called TweetDeck (free) which allows you to monitor hashtags that are related to your industry.

Here are some ideas of ways how you can establish an online identity:

- Create accounts on Facebook, Twitter, Instagram, Pinterest, etc.

- Share photos from behind the scenes at work as well as personal images capturing family life or trips abroad

- Blog about industry insights occasionally

- Post inspirational quotes that relate to your values in order stir up conversation among followers that agree with these same ideals (i.e., "Do More")

- Talk about current happenings not only within your industry but also general news stories happening around the globe.

You may be very surprised by how easy it is for other professionals in the field, potential clients, or even prospective employees to see your social media presence and make an accurate assessment of whether they want work from you based on this content alone. Don't forget! It's not just employers - it could be customers too! If you're serious about being successful in life then invest some time into your social media presence.

Check the link before for a more detailed breakdown on including a fantastic social media checklist which will help you on the growth of your business.


About the author

Nice bloke with practical ideas. Former Procter & Gamble, Kraft and IBM sales and marketing executive. Became a business owner 20 years ago. Started multiple businesses including EXELA which is the most successful Keap® & Infusionsoft™ reseller in the EMEA region.

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