By David Holland

February 9, 2017


0 comments

Lifecycle Marketing: Attracting More Qualified Leads to Your Business

Phase 1 of 3 to Guaranteed Successful Marketing

Lifecycle Marketing might be a big buzz around the marketing ecosystem, but it is more popularized by Infusionsoft. There’s a reason why hundreds of small businesses are raving about it.

It’s simply because it works!

The Phase 1 of Lifecycle Marketing is attracting people to your business. It involves defining the audience area and pulling them in to become traffic, then turning them into leads. The basic goal is to capture attention along with their contact information and later nurture them on different stages until you are finally able to bring them to the selling funnel.

Identifying potential customers

Since not everyone is your future buyer, you have to analyse who are your supposed qualified leads, what makes them tick and what impulses push them to buy. You probably already know the basics to this:

  • Building customer persona
  • Knowing their pains and why they buy
  • The kind of solutions you have for them
  • Demographics and psychographics segmentation
  • Analysing previous customers past behaviours.

Knowing your potential customers allow you to customize solutions according to their pains. With Infusionsoft’s feature which include data/lead capturing, segmentation, marketing, sales and even selling, the first stage of Lifecycle Marketing is done in simplified manners where everything in the process is efficiently centralized in one software.

Be fluent about YOU

The “you” in this case involves your team, your products, your brand and everything that involves your company. Being fluent about “you” builds trust and credibility among people and customers.

Since phase 1 of Lifecycle Marketing is about attracting people to your business, you need the right offer for a person’s specific problem. In order to do this, you need to understand your audience’s challenges and how you can be an answer to these. On your offers, position your (product, yourself, brand, etc.) as the answer. Instead of emphasizing features, highlight the benefits of the offer.

Create an appealing offer

It takes an appealing offer to get a person’s attention. In exchange for that offer, the person can provide you their contact information. Here are some offer ideas:

  • a free report related to your industry (think of something that will interest your target audience)
  • people love visual, so why not create a demo video of your product
  • downloadable online content in exchange for e-mail signup
  • a freebie to bribe them (because it works!)
  • answer questions on Quora that are related to your industry
  • % off on a certain product

Your offer plays a big role on the first stage of the Lifecycle Marketing. It has to be something that will answer the pain of the audience. Integrate your offer with Infusionsoft’s lead capture form and store it on your Infusionsoft database for follow-up campaigns.

Frequent messages

Now that you have their information, it’s time to send timely messages. Start out with a simple thank you message and tell them what to expect next. Just make sure that call-to-actions on your emails are clearly visible.

Then comes timely follow-up messages. They could be informative contents, newsletters, updates, promotions, among others. With Infusionsoft, you are not just automating messages but you are also sending timely, humanized messages that actually resonate with the person’s journey with you.

As for the first stage of Lifecycle Marketing, having framework means you are ready at whatever stage a prospective buyer may be — in this case, attracting them. Strike while the iron is still hot. Do continuous automated lead nurturing using Infusionsoft so no relationship.

Infusionsoft got your back

Infusionsoft lets you capture lead information from the time they sign up on your offer. With this software’s vast functionalities for follow-ups, sales, promotion and marketing, the Lifecycle Marketing framework is simplified and optimized bringing guaranteed results for your company.

About the author

Nice bloke with practical ideas. Former Procter & Gamble, Kraft and IBM sales and marketing executive. Became a business owner 20 years ago. Started multiple businesses including EXELA which is the most successful Keap® & Infusionsoft™ reseller in the EMEA region.

You might also like

Is Your Business Scalable?

Use the Scalability Scorecard to Find Out