By David Holland

February 9, 2017


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Lifecycle Marketing: WOW Your Customers

Phase 3 of 3 on Guaranteed Successful Marketing

A few questions for you as a consumer, not as a business owner about how to WOW customers:

When was the last time you loved a brand that even if other providers had a better offer, you stuck with that brand even if it means paying more? When was the last time you received an exceptional customer service that you wanted to give that person a huge hug? When did you feel like you were the most important customer in the world after making a purchase?

Those, my friend, are actual WOW moments. And you want those for your customers. You want them to love your brand more than ever so that even if the competition tries to bribe them, they will stick with you.

The Phase 3 of Infusionsoft Lifecycle Marketing is all about impressing your customers. Here are a few ideas to do that.

  • Make an unforgettable first time purchase. The first-time experience plays a significant impact on a customer. You have to leave a good first-time buying experience, or else, you might not see that customer again. Worse, they may leave bad reviews not to mention angry raves about your company. Your product should be able to deliver its promise. And of course, be timely on post-sale follow-ups which you can automatically do through Infusionsoft. First-time customer exclusive deals are also a good way to leave a good impression and portray gratitude.
  • Solution not features. Emphasize the benefits of your product instead of highlighting its features. After-all, people care more about “what’s in it” from a product than what the product can do. After sales, service is also very important to your customers so make sure you provide them directions where to go or what to do when they need service.
  • Respond fast and timely. Fast, timely response is essential, specifically after sales. You can automate aftersales email response where you’ll point the customer to a solution page. It could be a FAQ or online community help.
  • Remember their birthday.  With Infusionsoft, you can store customer’s birthday information in its database and send out automated birthday messages and offers. They will love it!
  • Make the most of the holidays. Send out buyer’s exclusive deals on holidays. It could be certain % off a product, a freebie, free deliveries, etc. Make them feel ultra-special by emphasizing that the deals are exclusive for them.
  • Pay to preach. Build your own referral program. Ask your customers to refer people they know of in exchange for an incentive and a certain discount for the person being referred. Loyalty programs and free premium upgrades are also effective strategies for customer retention.
  • Get your customers involved. You can survey and ask questions related to your brand, industry, product and services. With this you will not only get insightful data from your customers but also see which part of your company can make use of improvement.

In all phases, Lifecycle Marketing, Infusionsoft is your best friend.

From attracting those customers to selling to them the right way and sending out offers that WOW their brains out, Infusionsoft is your ultimate solution. Hundreds of businesses around the world use Infusionsoft as their go-to software for sales, marketing, customer nurturing and managing internal processes.

With Infusionsoft, you are able to map out your very own framework for the Lifecycle Marketing while you automate repetitive tasks, nurture leads and scale relationships among customers more effectively. Most sales and marketing tasks are automated so you can dodge all those costly and time-consuming processes.

About the author

Nice bloke with practical ideas. Former Procter & Gamble, Kraft and IBM sales and marketing executive. Became a business owner 20 years ago. Started multiple businesses including EXELA which is the most successful Keap® & Infusionsoft™ reseller in the EMEA region.

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