By David Holland

June 25, 2021


It's no secret that sales are an integral part of any business. No matter what industry you're in, if your company is not making money from the sale of its products or services, then there really isn't much point in continuing to operate it. That's why we're here today: To talk about how to win at sales for your business!

Starting off, one of the most important things to remember as a salesperson is self-improvement. In order for you and your company to succeed, it's essential that you continuously work on making yourself even better at what you do best--sales. And one way of doing this without any major risks involved would be by asking others their opinion about interactions with other clients or potential customers during meetings or correspondences; after all, they're in charge of telling us how well we've done our job! This will assure trust between both parties because people want someone who listens carefully enough when given feedback from them no matter if good or bad so make sure not miss out an opportunity like this - improving oneself should always come first before anything else!'

Many successful sales teams employ quantifiable key performance indicators (KPI’s) on a monthly basis including:

1. New customers – the number of people who buy/subscribe to your product

2. New leads/prospects – the number of people who explore your business’ website or sign up for a free trial

3. Sale conversion rates – the number of people who become paying customers

4. Cost per lead – what it cost to attract prospective leads’ attention

5. Customer profitability – how much the company earns by serving a customer

6. Customer turnover – the rate at which customers stop using your company’s product or end their subscriptions

7. Net Promoter Score – surveys or feedback that indicate how likely a customer is to refer your product to others

8. Sales demos – indicates how many prospects accepted first demo

9. Conversion time – how long it takes to migrate through the sales funnel. Tools like Keap can help you track this process.

10. Rate of product/service usage – the period of time a customer uses a product or perpetuates their subscription


Here are some basic tips to boost sales:

Strong product

- First, it's important to have a good product or service and make sure that you're advertising its benefits. That way, the people buying your products will know exactly what they'll be getting if they do purchase them from you. If someone can't see any reason why they should buy something from you instead of somebody else, then there's no point in him/her even making contact with you - let alone purchasing anything!

Sales Communication

- Next up is how well we communicate. There are many different ways to get our message across effectively; one example would be emailing contacts when we want follow-ups on leads or appointments set up for demos. We could also reach out through social media platforms such as Facebook and Twitter by using hashtags. Another way in to communicate with potential contacts is through the telephone. It's a great way to make sure that people know what you're talking about. It also helps them get excited about your product!

Quality Content

- The third point we've covered so far would be content. It's important to have quality content for our blog posts or website because if they can't understand anything on there, then chances are they won't buy from us either. We need something interesting to talk about here as well: maybe an article of advice or information related to our industry? Whatever it may be, keep in mind this is usually going on alongside other promotions such as advertising campaigns.

Knowledge is Power in Sales

Another small tip I want to cover is being knowledgeable. It's important for us as people working in our field to be well informed about the products we sell because this reinforces their confidence in us. If we have all sorts of different information on the product or topic at hand, then chances are customers will feel like they can take an intelligent conversation with us too! Having plenty of knowledge related to our business means clients won't feel daunted by asking questions either. After all, if the person speaking has done their research it instils confidence in those listening.

Respond ASAP

- This is why it's important to get back to people promptly. When we know that somebody has contacted us, responded in a timely manner and then followed up with them later on if needed, this will help their trust grow too! It demonstrates our willingness to be engaged which is the first step of building any relationship. By being attentive and giving time, customers feel like they're worth something - you'll notice these results not just for repeat sales but also across different channels as well including social media advertising or email marketing campaigns.


Be transparent and helpful when you are negotiating prices. Disclose the price upfront, practice being accommodating to negotiate as much with your customer that is possible for your company! Keep a list of specials or discounts in mind to offer them if they want more - even though this will take away from the profit margin on what you sell.

Staying Positive

When you are feeling down, it is important to keep a positive attitude. A happy demeanor will be contagious and attract customers who want what the business has to offer. No matter how many unsuccessful phone calls they have had in succession, every new contact should feel like their last chance at success for generating more leads or closing sales that can help lead them on the path towards financial recovery.

Dual Monitors

Are you someone who has some difficulty staying on task or focusing? You’re not alone. The average person is bombarded with distractions and can get lost in the digital world without realizing it, which makes working an absolute nightmare! Fortunately for those of us prone to distraction, there are a few things we can do to help make our lives easier by reducing interruptions from other websites that might distract us while trying to complete a project. One way would be having multiple monitors on your desk instead of just one- this will allow you more space so work becomes less tedious and frustrating because everything feels cramped when only using one monitor.

About the author

Nice bloke with practical ideas. Former Procter & Gamble, Kraft and IBM sales and marketing executive. Became a business owner 20 years ago. Started multiple businesses including EXELA which is the most successful Keap® & Infusionsoft™ reseller in the EMEA region.

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