By David Holland

February 2, 2017


Scale Your Small Business Faster with Infusionsoft

We call it “small business” but the responsibilities associated to running one were never “small”. In between creating a perfect product, brainstorming the next big campaign, keeping up with your customers and running a team — there’s nothing practically small about it.

With all this chaos, you need the right technology to help on your operations and Infusionsoft is definitely the perfect fit. But first . . .

Understand your company’s internal and external pain

Infusionsoft is a piece of technology that is supposed to answer your pains as a company. This is why before you even start using it, you must understand the reason you should use it. By knowing which parts of your business operations need Infusionsoft, you are able to use this software in the most efficient ways.

Analyse these core issues:

  • Productivity and team efficiency.
  • Internal processing problems.
  • Marketing problems.
  • Customer pains.
  • Manual error issues.

Internal processes like appointments, assigning of tasks and keeping up with team progress can make use of Infusionsoft. Productivity pain like repetitive and boring tasks can now be automated with Infusionsoft. Since the software is an all-in-one system that you can also use for internal processes, manual errors and duplication of data are avoided.

As for marketing and sales, almost everything inside Infusionsoft’s vast ecosystem is dedicated to automate campaigns. Progress is also tracked with insightful reporting dashboards.

Infusionsoft can be learned just by anyone

The core uses of Infusionsoft are for marketing and sales people so technically, you don’t have to be a computer wizard of any sort to learn this technology for your company. You just need your sales and marketing mindset to set up effective Infusionsoft campaigns.

A small catch is that since this software has many functionalities and features, it might take you time to master it. Better yet, consult an Infusionsoft expert to help guide you through creating campaigns and set-ups that are specifically per your business’ needs.

It’s a different type of automation

When small business owners hear the word “automation” they tend to shy away. It could be because automation does not sound so “human” and may connote “expenses”. While “automation” does sound like entirely all of an artificial intelligence, Infusionsoft executes automation in ways that actually humanized everything in the process.

For example, a customer’s journey with your company follows certain sequences to where automated messages are sent out according to his journey. A sample sequence is when a new lead signed up for your newsletter. The journey begins when he confirming his subscription and receiving your Thank You message. After that, he takes action – whether clicking the link or using a promo code to purchase — then sequenced and pre-templated personalized messages are sent to him

Reminders are sent if he abandons the cart. Afterwards – a sale message is sent out if he buys. Depending on templates you created, the journey may also include post-sale sequences where you can ask for referrals, testimonials or feedback.

Email marketing

Email marketing using Infusionsoft is multi-dimensional; allowing you to leverage marketing and sales in the most powerful ways. With Infusionsoft, you are able to send out personalized messages that keep readers interested and connected because messages are triggered according to their behaviour.

Measure campaign efficacy with its report dashboard. Important numbers like the emails delivered, opened, unopened and unsubscribing rate is displayed on these dashboards, so you are able to evaluate campaign effectiveness right away.

Market like you know them

Accurately track your lead; where they come from, what they bought and how you can get them to buy your product again. Upsell only to those who are actually ready to buy your product through Infusionsoft’s lead scoring. Pretty much of everything in the selling stage is executed by data-driven techniques so you are not just making a “generalized” campaign. 

Infusionsoft is the go-to software for thousands of small businesses and here’s why:

Infusionsoft helps you multiply your efforts automatically, while speeding up processes that used to be redundant, chaotic and lengthy. With powerful reporting dashboards, you see exactly what’s going on in your campaigns and not just investing your time and effort blindly. What is more, Infusionsoft has been proven to increase return on investment, not to mention, build better branding among small businesses worldwide.

With all the mighty power Infusionsoft possesses, it only comes in a humble and reasonable cost that you will surely love to invest in.

About the author

Nice bloke with practical ideas. Former Procter & Gamble, Kraft and IBM sales and marketing executive. Became a business owner 20 years ago. Started multiple businesses including EXELA which is the most successful Keap® & Infusionsoft™ reseller in the EMEA region.

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