By David Holland

May 13, 2022


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The Benefits of Using Lead Magnets to Attract Customers

Are you looking for a way to attract more potential customers to your business? If so, lead magnets may be the answer. Lead magnets are designed to intrigue and educate prospects, enticing them to learn more about what you have to offer.

Let's answer some questions:

1. What is a lead magnet?

A lead magnet is a digital marketing tool that is used to generate leads. It is typically a piece of content, such as an ebook, white paper, or email course, that is offered for free in exchange for the contact information of the person who downloads it. Lead magnets can be effective in building an audience and generating leads, but they need to be well-crafted in order to be successful. A good lead magnet will provide value to the person who downloads it and will be relevant to the products or services that you offer. It should also be easy to find and access so that potential customers can quickly get their hands on it. If you are thinking about using lead magnets as part of your marketing strategy, make sure to put some thought into what you are offering and how it will benefit your target audience.

2. Do you think lead magnets are still effective? 

In recent years, there has been some debate about the effectiveness of lead magnets. A lead magnet is a free piece of content that is designed to entice potential customers to sign up for a company's email list. While some argue that lead magnets are no longer effective, I believe that they can still be a helpful tool for businesses. When used correctly, lead magnets can help businesses to build a solid database of potential customers. They can also be used to segment customers and create targeted marketing campaigns. In addition, lead magnets can help businesses to establish themselves as an authority in their industry. When done right, lead magnets can be an effective way to attract new customers and grow a business.

3. What kind of lead magnets have you seen work best? 

There are a number of different types of lead magnets that can be effective in generating leads for businesses. One common type is offering a free report or guide on a relevant topic. This can be an effective way to capture leads, as it provides an incentive for potential customers to provide their contact information. Another popular option is to offer a free trial or sample of a product or service. This allows businesses to showcase the value of their offerings and convert leads into paying customers. Additionally, some businesses offer discounts or coupons as lead magnets. This can be an effective way to entice potential customers who are price-sensitive. Ultimately, there is no one-size-fits-all approach to lead magnets, and businesses should experiment with different options to see what works best for them.

4. How do you create a good lead magnet? 

Creating a good lead magnet is all about offering something of value to potential customers in exchange for their contact information. In order to be successful, a lead magnet should be relevant to the products or services that you offer and provide value to the person who downloads it. It should also be easy to find and access so that potential customers can quickly get their hands on it. If you are thinking about using lead magnets as part of your marketing strategy, make sure to put some thought into what you are offering and how it will benefit your target audience.

Make a list of the people you want to target. Consider and define your chosen target audience. The more precise you can be, the better. Consider this audience's pain and problems. You'll most likely get more opt-ins if you can figure out what it is that they're searching for and then offer a lead agent who meets those requirements.

5. What are some tips for using lead magnets to get more customers?

Consider the marketing truism, Market | Message | Media first. By focusing on one of the target audiences at a time, am deeply considering their problems and desires you will be able to address their needs better.

Make your lead magnet in the language that your target audience speaks. Call out their position and industry or situation. Resist trying to make multi-use/generic lead magnets. Instead, make multiple lead magnets that are appealing the different audiences.

Don't put a sales pitch in your lead magnet. The objective of the lead magnet is to secure the opt-in to your mailing list. Once you have the contact details you can follow up. Make your lead magnet prove your value to them and build trust.

Consider the format of your lead magnet. Many lead magnets can for duplicated easily into different formats. Ebooks can be turned into an email series, educational videos, or a webinar without needing to create additional content.

The EXELA team can help you create lead magnets that are both compelling and effective. We will work with you to determine the right message and format for your prospects. With our expertise in attraction marketing, we can help you turn leads into customers!

Don't know where to start?

Schedule an informal Zoom chat with a marketing expert who will gladly provide you with advice and suggestions.

About the author

Nice bloke with practical ideas. Former Procter & Gamble, Kraft and IBM sales and marketing executive. Became a business owner 20 years ago. Started multiple businesses including EXELA which is the most successful Keap® & Infusionsoft™ reseller in the EMEA region.

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