By David Holland

November 8, 2021


After all, that’s why you’re reading this…

I’ve got a question I want to throw out there, and here it is:

What are you going to do about it?

I’m not Elon Musk, Richard Branson, or Bill Gates, nor am I Lionel Messi, Lewis Hamilton, or Anthony Joshua.

My wealth, influence, and success pale into insignificance compared to those people who are all at the pinnacle of their field.

But maybe, just maybe, that’s precisely why you should pay attention…

Hear me out.

I’m not trying to suggest what the 1% of the 1% have achieved is unattainable – but you can aim for the stars, and if you miss, you can still enjoy the moon.

Throughout my book, The Sales Circuit, I’ve weaved elements of my personal story into the message to illustrate how life works in cycles.

My intention was to blend those stories with practical information and education to help you build your own sales circuit, and hopefully inspire you to achieve business success with clearly defined goals.

My team and the training courses I’ve created can help you with the practical stuff – setting up, scheduling, and fine-tuning automated sales circuits on systems such as Keap and Max Classic. 

But here’s the thing – it’s up to you to have the drive to act.

So, what if?

The beauty of thinking about space is it forces you to let go of any boundaries you have, and imagine what if and what might be…

Let me give you an example – the first electric cars were being built 200 years ago.

Yep, you read that right.

Thanks to inventors like Anyos Jedlik, who built a small electric vehicle in 1828, and Scottish engineer Robert Anderson, who built a more developed model in 1932, the road to progress began long ago.

In fact, the idea was pretty popular in the late 19th and early 20th century, but because of the reliability, low cost, and range of internal combustion engines, the electric car was put on the backburner.

But what if we’d persisted? 

Would the planet be better off now? Would we have avoided having to go through the great switchover? What would cars look like today?

The ‘what if’ question is a great one to pose.

If you look back through the political, commercial, and cultural history of the world, you could ask yourself ‘what if’ a billion times – and you’d probably come up with millions of alternative outcomes, and by extension, alternative realities.

Of course, you could equally just accept that hindsight is an exercise in futility and call the whole thing off…

Then again, what if Blockbuster had gone ahead and bought out Netflix in 2000 as they’d planned to?

What if the first twelve publishers hadn’t rejected JK Rowling’s Harry Potter script?

And what would Kodak look like today if it’d launched the first digital camera (invented by one of their engineers) in 1975?

Now, I understand that you might have grown up with very little, or perhaps you grew up surrounded by a few more trappings of your parent’s wealth.

But what I’m most confident of is that most of you will have grown up in the western world, and whether you’re aware of it or not, you’re fortunate enough to be surrounded by opportunity.

For example, 99% of the people born in the UK have access to basic education and a roof over their head…

The point is whatever your circumstances today, the things that have led you to today, and the worries of tomorrow, can all be put in perspective by asking yourself ‘what if’ today.

Back to the sales circuit

The Sales Circuit has LOADS of practical takeaways. Now, I would say that – it is my book and theory, after all.

But weaved into every element of my sales circuit is that simple question, what if.

I’ll outline the process again below, in brief:

  • Get a quote
  • Make an offer
  • Sales process
  • Lead generation
  • Long-term nurture
  • Client onboarding
  • Reviews and testimonials
  • Referrals
  • Repeat purchasing
  • Build a lead bank

And the great thing about the sales circuit is it’s just that – a circuit.

But unlike circuit training in the gym, you don’t dread coming back round to the barbell or squats, it’s all process-driven to feed back into itself.

And it works.

But the important thing to remember at each stage of the sales circuit, from one to ten, and back to one, is that the more you process and automate things, the smoother and more effective it’ll be.

Then, and only then, will you be free to reach for the stars and dream.

Lessons to learn from the sales circuit

There’s A LOT of lessons to learn from the sales circuit, and you’ll continue to learn as you go before you automate and process the entire thing.

Because right from the start when you get a quote, you need to remember that every lead arrives on your website because they want something – and you must respond to that fact.

And remember, leads are generated by adhering to the basic rules of marketing:

  • Identify your target market – who they are and how to contact them
  • Craft a message addressed to them personally
  • Decide the best media to amplify your message (often multiple places at once)

The big secret is this: doing business well isn’t hard.


It just takes attention, nurture, and a little bit more effort than most people give – and remember, repeat purchasing clients are the best clients in the world.

Book a scoping call

Like the sound of our Sales Circuit? Want us to implement it into your business?

Book a scoping call with one of our team today to find out how we can help you grow your business and save you time. 

About the author

Nice bloke with practical ideas. Former Procter & Gamble, Kraft and IBM sales and marketing executive. Became a business owner 20 years ago. Started multiple businesses including EXELA which is the most successful Keap® & Infusionsoft™ reseller in the EMEA region.

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