By David Holland

June 3, 2021


In the past, businesses have used direct-mail advertising to get their products and services in front of potential customers. While this approach is still effective today, it has been criticized for being invasive and impersonal. You must realize the audience will be viewing this marketing strategy with skepticism, so you must provide them with a means to contact your company. This will help build trust and give potential customers the information they need in order to make an informed decision about whether or not they would prefer to do business with you.

The coronavirus outbreak has caused many people to rethink how they are going to shop in the future. It seems that consumers want a more personal experience when shopping online or at local stores. They want to be able to connect with companies on a deeper level than before because they understand the importance of feeling valued by those who provide them with goods and services.

Businesses should consider using direct-mail marketing as an important part of their overall sales plan moving forward into 2014 and beyond. This strategy will help you create stronger relationships with your customers while also providing them information about your company’s new offerings and promotions that may interest them during these uncertain times . By offering discounts or coupons through this type of advertisement, you can attract new clients.

The drawbacks to direct-mail marketing are that you may be sending out too many pieces of mail, or not enough. It can also waste a lot of time and money on postage if the company does not know who is interested in their products . But it’s important to remember that this strategy offers substantial advantages as well - for instance the price, in relation to other marketing methods such as digital marketing it's much cheaper.

There are also ways to reduce mailing costs, such as creating your own stamps. You can save on paper and postage by using postcards instead of flyers or brochures . If you send out a promotional offer that's time-limited, then it will be more likely that the customer will remember when the deadline is approaching. 

Another huge advantage is that it's possible to track the response rate, so you'll know which are your best mailing campaigns. A contrasting disadvantage of direct-mail advertising is if there's a company doesn't have an established customer base or contact list then they will often need to rent one and this costs money.


About the author

Nice bloke with practical ideas. Former Procter & Gamble, Kraft and IBM sales and marketing executive. Became a business owner 20 years ago. Started multiple businesses including EXELA which is the most successful Keap® & Infusionsoft™ reseller in the EMEA region.

You might also like

Is Your Business Scalable?

Use the Scalability Scorecard to Find Out