It’s all good and well having grand plans, but what can you do to make them realistic, achievable, and timely?
I’ve got a question I want to throw out there, and here it is:
What are your goals and what you going to do about them?
I’m not Elon Musk, Richard Branson, or Jeff Bezos, nor am I Lionel Messi, Lewis Hamilton, or Anthony Joshua.
My wealth, influence, and success pale into insignificance compared to those at the absolute forefront of their field.
But maybe, just maybe, that’s precisely why you should pay attention…
Hear me out.
I’m not trying to suggest what the 1% of the 1% have achieved is unattainable – but so many goals never come to fruition because the initial aim was so far down the road that people gave up before they get anywhere near it.
Think about it, if you set yourself a target that will take you 20 years to achieve through consistent hard work and innovation, you’re asking yourself far too much and setting a vague goal that doesn’t have the necessary steps in between.
Throughout my book, The Sales Circuit, I’ve weaved elements of my personal story into the message to illustrate how life works in cycles.
My intention was to blend those stories with practical information and education to help you build your own sales circuit, and hopefully inspire you to achieve business success with clearly defined goals.
My team and the training courses I’ve created can help you with the practical stuff – setting up, scheduling, and fine-tuning automated sales circuits on systems such as Keap and Infusionsoft.
But here’s the thing – the only person who can really instigate change, drive your business forward and achieve your ultimate goal is you.
What If You Reached Your Goal?
I’ve always had a fascination with space.
The vast universe around us has barely been explored and ever since the moment people first ventured into space, we’ve been learning.
The beauty of thinking about space is it forces you to let go of any boundaries you have, and imagine what if and what might be…
Businessman hand pointing to the target. business goal achievement concept, copy space
Because as much as we know about space, we’ve barely scraped 0.0001% of what’s out there, which means that the possibilities are endless.
Let me give you an example – the first electric cars were around more than 200 years ago.
That’s not an exaggeration or clickbait, it’s genuinely the case.
Thanks to inventors like Anyos Jedlik, who built a small electric vehicle in 1828, and Scottish engineer Robert Anderson, who built a more developed model in 1932, the road to progress began long ago.
In fact, the idea was pretty popular in the late 19th and early 20th century, but because of the reliability, low cost, and range of internal combustion engines, the electric car was put on the backburner.
What If We’d Turned Electric 200 Years Ago?
Would the planet be better off now? Would we have avoided having to go through the great switchover? What would cars look like today?
The ‘what if’ question is a great one to pose. It’s one that I constantly ask myself in any given situation – if I’m having doubts over which path to tread and whether something is possible or not, I ask myself… what if?
What if question - handwriting on napkin with a yellow cup of espresso coffee against rustic wood
Because what if you took that risk? What if you believed in your ability to get the job done and found a solution to make it happen?
If you look back through the political, commercial, and cultural history of the world, you could ask yourself ‘what if’ a million times – and you’d probably come up with billions of alternative outcomes, and by extension, alternative realities.
Of course, you could equally just accept that hindsight is a pointless exercise and there’s little to be gained from it. But where’s the fun in that?
My favourite one is the sliding doors moment when Blockbuster planned to buy out Netflix back in 2000. It’s easy to forget just how ubiquitous Blockbuster video stores were – many Friday and Saturday nights were spent at the local Blockbuster deciding which flick to rent.
Fast forward more than 20 years and Blockbuster is little more than a memory carried on by people like me and the occasional reminder in popular culture while Netflix has become a staple of households all over the world.
And what if the first twelve publishers hadn’t rejected JK Rowling’s Harry Potter script?
And what would Kodak look like today if it’d launched the first digital camera (invented by one of their engineers) in 1975?
You might have grown up with a little, you might have grown up with a lot, or you might have been somewhere in between.
But what I’m most confident of is that most of you will have grown up in the western world, and whether you’re aware of it or not, you’re fortunate enough to be surrounded by opportunity.
For example, 99% of the people born in the UK have access to basic education and a roof over their head. That’s a luxury not everyone in the world is afforded.
The point is whatever your circumstances today, the things that have led you to today, and the worries of tomorrow, can all be put in perspective by asking yourself ‘what if’ today.
Going Back To The Sales Circuit…
The Sales Circuit has LOADS of practical takeaways, including some of those I’ve outlined in this blog.
It’s easy for me to say when it’s my book and theory, but I truly believe there’s a lot of value to be taken from it.
And weaved into every element of my sales circuit is that simple question: what if.
The Sales Circuit follows a simple process but it’s what you do with it, how you improve on it, and how consistent you are with it that will make all the difference.
That process looks like this:
And the great thing about the sales circuit is it’s just that – a circuit.
But unlike circuit training in the gym, you don’t dread coming back round to the barbell or squats, it’s all process-driven to feed back into itself.
And it works.
There’s A LOT of lessons to learn from the sales circuit, and you’ll continue to learn as you go before you automate and process the entire thing.
Because right from the start when you get a quote, you need to remember that every lead arrives on your website because they want something – and you must respond to that fact.
And remember, leads are generated by adhering to the basic rules of marketing:
- Identify your target market – who they are and how to contact them
- Craft a message addressed to them personally
- Decide the best media to amplify your message (often multiple places at once)
The big secret is this: doing business well isn’t hard.