By David Holland

June 12, 2015


[thrive_split_button left_color=”blue” right_color=”blue” left_text=”Previous Post ” right_text=”Next Post ” left_link=”” right_link=””][fusion_text]Apple and Infusionsoft…

Both large companies, although one is considerably larger than the other. Infusionsoft has enjoyed success in recent years and this has far from gone un-noticed. Pulling in a hefty $80 million dollars in revenue last year as well as securing $55 million of investment from Bain Capital Ventures it’s clear that Infusionsoft is doing something right.

Upon thinking about what it is exactly that Infusionsoft do to acquire the success that has been rapidly growing in recent years, I couldn’t help myself seeing similarities to the corporate giant Apple.

Apple last year claimed to have made $183 billion making Infusionsoft’s revenue numbers last year seem a mere drop in the ocean in comparison.

However, I can’t help but see some similarities between these two companies.

Teaching Sells…

The first similarity that they share is the hypothesis that teaching sells.

Walk into any Apple store today and you’ll see a number of enthusiastic Apple employees doing practical demonstrations and teaching customers and prospects how to use their products in a comfortable and relaxing environment.

Infusionsoft do the same thing through their training programs, Infusionsoft university, partners and more.

Infusionsoft do the most to make sure that people know how to make the most of the software.

This way, they know they have a customer base that knows how to fully utilise their software.

The same applies to Apple. When a customer uses an iPhone more and gets used to it, they become a fan and are more likely to be waiting in line for the next iPhone to be released.

Values and Culture…

Another attribute that both companies share is strong core values and culture.

Infusionsoft do this extremely well. They focus on the core values of it’s product, every interaction with a customer to every interaction internally.

Every email, product release, employee hired is subjected to the culture and value of Infusionsoft.

This large sense of culture that is seen regularly in events such as ICON, products, videos and materials creates a fantastic association with being part of a culture or a following.

A Passionate Following…

This leads to followers. Both Infusionsoft and Apple have them and have them in similar ways.

Apple and Infusionsoft tend to generate what’s called super fans.

Every year new Apple products are released and thousands of hardcore fans line the streets for days, sometimes weeks to be the first to get them.

Infusionsoft’s fans aren’t quite as crazy, but the similarity is still there.

Infusionsoft, much like Apple, really try to make a stand for something. Customers become believers in what they do. This belief can be traced back to the sense of community in which customers are placed with how help and guidance is found everywhere within this community for them.[/fusion_text]

About the author

Nice bloke with practical ideas. Former Procter & Gamble, Kraft and IBM sales and marketing executive. Became a business owner 20 years ago. Started multiple businesses including EXELA which is the most successful Keap® & Infusionsoft™ reseller in the EMEA region.

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