By David Holland

June 24, 2021


In recent years, the rise of digital marketing has made it easier than ever for small businesses to reach a large audience. Online content is now one of the most important parts of any digital marketing strategy, and with good reason: nearly half (46%) of internet users say they have purchased a product or service as a direct result of online content.

Content marketing for small business is key because it can help to improve the visibility of an organization. It can also establish a company as thought leader in its industry and build trust with potential customers.

What are the different ways that you can attract traffic to your small business? There is no one-size fits all when it comes to marketing strategy, but there are some common approaches. One of them is creating content such as a blog post or video, which creates more opportunities for engagement with customers and potential clients.

One option would be generating an influential marketing strategy by grabbing your audience’s attention through various forms of media in order to get noticed while driving web traffic back towards your site using great pieces like blogs posts and videos

Online content can be used in many ways-from producing blog posts on your company's website to hosting webinars about your industry. Another is using social media to create shareable posts. All these efforts help drive traffic back to your business.

The following tips will show you how to use content marketing to drive traffic, increase conversions and build an audience:

Webpage content

What's the best way to convert people into leads? It all starts with your website, which should always be seen as a lead generation tool. Your customers know when businesses try too hard and are being disingenuous while trying to increase conversions and make their profits. The key is subtlety: you want them coming back for more without even realizing it!

As a small business, it is crucial to rank high in search engine results pages (SERPS) for your targeted keywords. One way you can improve this ranking consistently is by using SEO tools. They can leverage strong keyword phrases and capitalizing on them with some simple marketing techniques. Techniques include an influential headline or call-to-action button within the content itself. Paying attention to how you label images' alt tags are very important. This is because Google can then display these when someone searches for those particular words or terms. Of course this makes them more likely than not show up as part of the first page if they appear!


Think of your blog posts as a mecca for downloadable content. Whether you're just writing text, or breaking it up into bullet points and lists. Blogs are of course, great places to get creative and allow your audience in. You can link to other related articles within the text (great if you want people to explore more about what's discussed). Post embed codes for videos, podcasts and white papers that complement this article will also help drive traffic back here too! It’s not all fun though because using them is an excellent way of promoting events such as webinars or conferences coming soon – make sure they have separate links so we don't confuse our visitors in their own efforts at outreach!
A thoughtful tip: break down complicated sentences with lots of words by inputting periods.

The internet is a great place to find new things for free, and blogs are no exception. Writing compelling content mixed with some multimedia like pictures or videos can make your blog more interesting than just plain text alone! You may also want to format the links in your posts so that they open up on their own separate tabs within the browser window instead of redirecting back to another page. Just remember not have too many graphics because it will take extra time loading them all onto each page you visit; this could slow down how quickly someone gets around pages on your site if you include lots of visuals. Blogging is such an effective way to engage your audience!


About the author

Nice bloke with practical ideas. Former Procter & Gamble, Kraft and IBM sales and marketing executive. Became a business owner 20 years ago. Started multiple businesses including EXELA which is the most successful Keap® & Infusionsoft™ reseller in the EMEA region.

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